I help you turn your ideas into tangible products with real results.
I’m Nicole, The Buyer and Retail Coach. I help entrepreneurs make their product ideas a reality by equipping them with the tools and knowledge to make effective decisions so that they reach their goals and achieve success using my expertise from 18 years in buying.
You are ready to step up and commit to your idea and to yourself but you need support along the way to help you make it a reality.

I help you turn your ideas into tangible products with real results.
I help entrepreneurs make their product ideas a reality by equipping them with the tools and knowledge to make effective decisions so that they reach their goals and achieve success using my expertise from 18 years in buying.
You are ready to step up and commit to your idea and to yourself but you need support along the way to help you make it a reality.
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Hi, I’m Nicole Higgins, The buyer and retail coach ™
I am a coach and consultant here to help you realise your goals.
You are an entrepreneur who wants to bring a product to market or build on an existing business.
We work collaboratively on elements of your business such as strategy, costings, sourcing so that you have the confidence and knowledge to take your business to the next level.
I use my 18 years experience in the Fashion Industry where I have sourced from multiple countries, increased the profits of many businesses and introduced several new products to the consumer.
I help you decide on what action you need to take to make your business a success.
NEW PRODUCTS LAUNCHED
1000
COUNTRIES SOURCED FROM
18
NEW REVENUE CREATED
£40M
Traffic Boost
SEE HOW I CAN HELP YOU
Set up a free call to see if we are a good fit and find out how I can help you.
Book a discovery call by clicking below or email me on nicole@thebuyerandretailcoach.com
WHAT CAN I HELP YOU WITH?
How you can work with me
Want to work with me, The Buyer and Retail Coach?
Firstly, we would have a FREE discovery call. To assess where you are on your journey and discuss what are your goals and needs.
You could then choose from one of my packages or you could request a bespoke package.
TESTIMONIALS
I hired Nicole as a retail coach and advisor to help me get a more strategic view on my childrens’ footwear in terms of business growth and future product development. After having a free discovery call with Nicole I knew from her wealth of experience in retail she could definitely help me build a solid business strategy. Nicole uses a very collaborative approach and provides templates to help you identify the areas of your business that need improvement even if you didn’t know it! After Nicole’s sessions I feel more confident as a business owner and I have a plan and vision of what I need to do to make my business a success. I’d definitely recommend using Nicole The Buyer Retail Coach.
I worked with Nicole during her time in Primark beauty she had vision and long term strategies built in to her DNA, she accessed product projects, both scope and efficiencies and brought them to reality quickly.
I had the good fortune of working with Nicole for several years and she is a person who stands out to me as a powerhouse of positive energy and resilience.
No challenge is too big for Nicole. She has the unique ability to think strategically and to act tactically and operationally, while always putting her team first.
Nicole has great vision, market understanding and commercial acumen enabling her to identify and act upon opportunities, thereby driving top and bottom line.
She is a collaborative business partner and I would welcome the opportunity to work with her again
Nicole worked for me on footwear and then went on to set up the ps beauty brand at Primark. Her passion for product is outstanding, she is always full of new innovative ideas. Nicole is someone you can rely on to get the job done truly inspirational in anything she does .
Nicole is a massive driving force behind me and my brand she has being working with me for the past year and a half on so many different projects.
Her passion, energy, products, knowledge and drive is outstanding she is always full of innovative ideas.
Nicole has taught me so many new skills I am forever grateful for everything she has taught me such great support and an amazing friend.
I can’t recommend Nicole if you want your business to grow look no further her work speaks for itself.
Nicole is thorough, professional, inspired and an absolute pleasure to deal with. In four days she wrapped up a diverse project, organised information in a focused and clear manner.
Communication was swift and to the point but detailed, giving us the tools and concepts to move forward confidently. I look forward to working with her again.
Case studies
“Our Sales increased 18% with Nicoles’ exceptional sourcing expertise and product & design development knowledge. Nicole helped us re focus on our customer and build a range that was right for her”
“We were amazed that we surpassed our sales targets by 30%. We added new homewares products to our range after doing the range building exercise with Nicole. This really identified the gaps in our offer and we turned this into an opportunity.”
“With Nicoles focus on our customer proposition a large wholesale account went from £35K profit to £250K profit in 6 months. She helped us identify more of what that particular customer wanted and how to tailor to that need and emphasise what our brand represented.”
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