Start And Scale Your Product Business |The Buyer And Retail Coach

From idea to reality

Start and scale your product business with a clear action plan

No-fluff retail coaching & consultancy specialising in sourcing, product development, strategy & wholesale

Your big vision won’t happen if you keep going round in circles. It’s time to build your product business with clarity and confidence.

Starting or scaling your product business can feel overwhelming.

You might be wondering…

“What should my next step be?

“Where should I invest my time and money?”

“Where can I find the suppliers that are the right fit for my business?”

“How do I make the sales and profit I need to pay myself a proper salary?”

“How do I run with my big idea and just make it happen?”

Whether you’re just starting your business as a side hustle or you’re already reaching 7 figures but experiencing bottlenecks, you’re in the right place.

You already know Google can’t answer every question about your business.

(I see you searching for suppliers at midnight)

But you’re tired of spinning all the plates. You feel like you’re navigating some aspects of your business blindfolded and you need support – a sounding board – so it doesn’t come crashing down. You’d love to hire someone fulltime, but you’re not ready yet.

Ultimately, you’re ready for that next step.

Whether that’s starting a side hustle whilst you plan to leave your corporate career or scaling your business so it’s ready for wholesale, investment or exit (tick all that apply), you’re tired of playing it safe and are ready to go after the big dream on your vision board.

You’re ready to get to grips with your cashflow so you can pay yourself the salary you deserve and build the business of your dreams

Your business is your baby – I get it

But that might mean you’re too close to the business to look at things objectively.

Just because you’re the founder, it doesn’t mean you need to have all the knowledge, tools or confidence to get you to that next step.

You need an ally, someone who knows when to support and listen and when to call you out. Someone who helps guide you in the right direction so that you can keep moving forward.

HI, I’M NICOLE

Retail expert, strategist, consultant, speaker & podcast host

I’m here to help you navigate the entrepreneurial journey with expertise, accountability and a kick up the bum when needed!

I want to ensure you are creating the brand you want for your ideal customer AND making the profit you need – because you can’t sustain a business on hopes and dreams alone!

Drawing on 20+ years of retail, buying and strategy experience for the likes of Primark and M&S, I’ll support you to get clear and confident with your next steps so that you are focused and armed with a plan of action for your retail business

I’ll work with you to build a profitable brand you – and other people – love through either business coaching or consultancy or as an extension of your team.

GET TO KNOW ME

NEW PRODUCTS LAUNCHED

1000

COUNTRIES SOURCED FROM

NEW REVENUE CREATED

£40M

YEARS’ RETAIL EXPERIENCE

Your vision. Our strategy.

You’ve just found a straight-talking, experienced retail buyer and strategist to help you make the right decisions “in “ and “on” your product business.

From workshops, to Power Hour sessions to in-person Strategy Days and group coaching, I specialise in helping you gain clarity and confidence around the next steps in your business – whether that is sourcing suppliers for your start up, helping you create a wholesale plan or getting stuck in and working on projects alongside you.

Services

POWER HOUR -ACCELERATE YOUR BUSINESS

This focused session is perfect for retail business owners who want to tackle a specific challenge.

Clients have successfully utilised these intensive sessions to refine pricing strategies, develop actionable plans for launch and much more.

Unlock your potential and gain personalised insights that will propel your business forward

LEARN MORE

INTENSIVE VIRTUAL DEEP DIVE - 3 hour session

Getting under the hood of your business to create an action plan and strategies to reach your goal

Expect breakthroughs and lightbulb moments focusing on 1-3 objectives.

We’ll get into the weeds of your business to spot the potential and create a plan so you can move forward with confidence and clarity

LEARN MORE

1-1 in person strategy day

Cut out the noise and lets focus on your business.

There is nothing like meeting in person, making that connection and focusing on what is going to make the difference in your business.

Perfect for you if you are ready to level up and step into CEO mode starting and scaling your busines

LEARN MORE

BESPOKE

Ideal for SME brands or corporates who need longer term support in their business through mentorship, done for you services or bespoke retainer packages.

Bespoke projects could included sourcing and product development, project managing to launch or wholesale growth focus and much more.

Ideal for you if you need additional skills and experience in your business and someone to roll up their sleeves and get hands on.

LEARN MORE

Don’t just take my word for it

A large wholesale account went from £35K profit to £250K profit in 6 months.

With Nicole’s focus on our customer proposition a large wholesale account went from £35K profit to £250K profit in 6 months. She helped us identify more of what that particular customer wanted and how to tailor to that need and emphasise what our brand represented.”

Footwear brand

I got more done in two months than in the last year

I managed to get through more actions in the last two months, thanks to the strategy day, than I have in the last year and half I’ve been working on this business plan. Nicole was instrumental in helping me define the purpose and vision of my business. Giving me lots of tools and advice I really needed to build my pricing & sales strategy.

Aoife – Maverick Soul Interiors

Nicole helped me gain clarity & strengthen strategies.

I was in the early stages of my business idea implementation and I felt like I was navigating certain aspects of it blindfolded. I decided to work with Nicole because she is a product-based coach unlike most coaches out there who purely support service-based entrepreneurs. Nicole’s insights were invaluable. Plus, on a personal level, Nicole is an absolute gem—supportive, positive, and seemed genuinely invested in my success. If you’re looking for someone to help you navigate the entrepreneurial journey with expertise and heart, Nicole is your go-to.

Beauty Brand

We wouldn’t have launched without Nicole

Nicole has a wealth of expertise on how to source and launch products. We wouldn’t be launching our new venture in the coming months without her and have learnt so much from our sessions with her. She is enthusiastic, friendly and so inspiring. Highly recommend her services to any budding entrepreneurs or to existing ones who need creative thinking, expert knowledge and support.

Judy Gilroy – Clossy

We surpassed our sales target by 30%

We added new homewares products to our offer after doing the range building exercise with Nicole. This really identified the gaps in our business and we turned this into an opportunity.”

Interiors brand

Excited for the future!

I feel more organised in my thinking, more optimistic about the outcomes and really can’t wait to get these plans from paper into reality!

Mora Candles

I want to put her in my pocket and keep her there

Nicole, was super approachable, which I find most ‘business’ people arent and had a great sense of humour. She was very clear in her explanations and methodical in implementing our 12 month plan. If you need help organising your business with an expert in retail then Nicole is your woman. With contacts and ideas galore!

Donna – Donna May London

I can see the bigger picture now

I feel much more confident with the business now and know what I need to do to move it forward, We have planned and forecasted the year ahead. I feel more in control and equipped to take the business further

Cat – Treen

Her insight into what the customer wanted helped drive new products and increase sales

Nicole is passionate, creative and knows her stuff when it comes to products, customers & business. She is dynamic, motivational and strategic and a great ally to have on your side.

Marissa Carter – Carter Beauty/Cocoa Brown

Trusted By…

START, SCALE, SUCCEED PODCAST

Practical and inspiring advice from entrepreneurs and experts.

Go listen!

Sharing the stories of retail entrepreneurs and the advice of experts with tactics and tips for your brand.

With conversations from mindset to marketing and everything else in between with me, your host, Nicole Higgins.

I ask the questions that you need answers for, adding my own perpective from 20 years working in buying, retail and business strategy so you can easily apply it to your business.

LATEST EPISODES