If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales.
Areas we chat about
Approaching Black Friday and deciding on your sales & promotional strategy for the quarter
Reviewing what worked the previous year, testing and warming up your email list
Key Metrics to track and how they might be slightly different this time of year.
Reviewing your segmentation
Frequency and timing of emails
Post Black Friday & Christmas strategies
Emerging trends in Email Marketing
Emailing on Christmas Day what works and what doesn’t
Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers
Guest Bio
Hannah Spicer is a Klayviyo email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing since 2005. With 20 years of experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing.