Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I’m joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/
Here are the Key Highlights to help you understand what works in Live Shopping :
Authenticity in Content
MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers.
Campaign-Led Approach:
Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams.
Engaging Through Gamification:
Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged.
Structure of Live Streams:
Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components.
Continuous Viewer Engagement:
Understand the necessity of repeating themes and products to cater to viewers joining at different times.
Production Quality Flexibility:
Explore the range of production qualities, from casual setups to professional environments, suitable for live streams.
Alternative Hosts:
Learn why it’s not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts.
Content Reusability:
Discover strategies to repurpose live stream content for various promotional activities post-event.
High Conversion Rates:
Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations.
Engagement Over Audience Size:
Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one.
Sprii Platform
Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences.
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.