With Black Friday just around the corner, you’re probably gearing up for one of the biggest shopping events of the year.
To help you navigate this competitive landscape, I’m chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you’re a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals.
KEY TAKEAWAYS
1. It’s Never Too Late to Prepare Anna emphasises that even if you feel behind, it’s never too late to start prepping for Black Friday. Whether it’s building your audience or strategising your ads, every bit of effort counts.
2. Understand Your Goals Before diving in, be clear about what you want to achieve. Is it clearing stock, acquiring new customers, or boosting lifetime customer value? Your goals will shape your strategy.
3. Customer Retention Ensure your Black Friday customers stick around by enhancing their post-purchase experience. Excellent customer service and targeted email marketing can turn one-time buyers into loyal fans.
4. Ad Strategy Insights Anna provides a treasure trove of advice on maximising your ad spend while navigating the competitive Black Friday landscape. From clear messaging to vibrant visuals, discover what works best.
5. Post-Purchase Strategy The sales don’t end with Black Friday. Utilise customer loyalty programs and nurtured email campaigns to keep the momentum going through the holiday season.
I’ve created a FREE Checklist & Guide for you to action before during & after Black Friday
https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.