What’s your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand.
My guest this week Anna Jones – Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer. What do you want it to do for them, this goes much deeper than the features and the benefits of the products.
In this week’s episode of Start Scale Succeed I chat with Anna about how you can be more visible in your brand and some of the areas to understand before you do that.
Some of the topics we chat about are
- Building brand recognition
- Prioritizing direct customer interactions
- Effective use of social media and email marketing for improved visibility and engagement.
- Creating a strategic marketing plan
- Developing a mission and vision that truly reflect your “why” and value proposition.
Anna brings a wealth of experience from her time managing flagship stores for notable brands like M&S and Topshop to forming her marketing agency in Chicago. Having experienced a confidence crisis herself, Anna now dedicates her efforts to helping female entrepreneurs gain visibility and confidence in their businesses.
Guest Links
https://www.yourajency.com/anna-jones-visibility-expert
https://subscribepage.io/subscribe-to-your-ajency-newsletter
https://www.instagram.com/yourajency
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.