I’m all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes.
In todays episode of Start Scale Succeed I’m joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under.
Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session!
Episode Highlights:
- Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue. Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business’s future and even expanding it.
- Simple Start, Monumental Growth: Learn from Stephanie’s experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates.
- Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community.
- Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels.
- The Future of Shopping: As Stephanie declares, “Live shopping is the future,” see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike.
Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen.
Links
This weeks Guest
https://www.linkedin.com/in/stephanie-weightman
https://www.instagram.com/highlightcrafts
https://www.instagram.com/liveshoppingvip
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.