In this episode of the Start Scale Succeed podcast,
We delve into the world of entrepreneurship with the inspiring story of Lucy, the founder of Acorn and Pip.
Lucy has successfully run her family concept store, navigating the complexities of retail in challenging times. With nearly 100,000 Instagram followers and a thriving business model that includes a retail store, cafe, and an online presence,
Lucy shares insights into the importance of community, innovation, and authentic customer service. Join us as we explore how Lucy has managed to keep her business resilient and profitable, overcoming obstacles such as the impact of COVID-19, Brexit, and economic pressures.
Some of the key areas discussed are
- Navigating Retail Challenges: Overcoming significant obstacles like Brexit and the post-COVID market crash, Lucy emphasises the importance of adapting and enhancing customer service. Her cafe became a lifesaver during tough times, highlighting the value of diverse revenue streams.
- Community-Centric Approach: Lucy discusses the power of hosting events to engage and serve the community, creating a space that’s more than just a shop. Her strategy revolves around building relationships and providing a meaningful experience for customers.
- Financial and Growth Strategies: She delves into the significance of financial planning, cash flow management, and creating an uplift strategy to boost sales, offering actionable advice for fellow business owners.
- Coaching and Mentoring: Lucy also helps other entrepreneurs through her coaching initiative, sharing her knowledge on marketing, inventory control, and more, fostering a supportive community for business growth.
Lucy Haslam – Founder Family Concept store Acorn & Pip
Acorn & Pip is a lifestyle brand that offers cherished customers more than just a product. They are devoted to creating a playful retail experience rooted in mindfulness and authenticity.
https://www.instagram.com/acornandpip
https://www.coachingwithlucy.co.uk
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.