Pippa Goulden joins the Start Scale Succeed podcast to chat all thing PR for your small business and how you can DIY it and the steps you need to take to increase the visibility of you and your brand.
Highlights include
🎙️ Personal Branding Power: Learn how to weave your personal story into your brand to create compelling narratives that connect with your audience. Pippa highlights the importance of sharing personal stories that align with your business goals without oversharing irrelevant details.
📰 Pitching to Journalists: Pippa offers brilliant advice on how to capture the attention of journalists by focusing on what makes your brand products unique. She emphasizes the importance of sharing your “why” and suggests looking for innovative ways to present your story.
🤝 PR Strategies Beyond Press: Did you know PR isn’t just about getting featured in magazines? Explore other avenues like podcasts, panels, and brand collaborations that can boost your brand’s visibility.
📊 Measuring PR Success: While traditional metrics might be elusive, Pippa talks about ways to track the impact of PR efforts. She shares examples of unexpected opportunities that arose from effective storytelling.
🛠️ Getting PR Ready: Find out what makes your brand ready for PR. Pippa stresses the significance of having a solid foundation—like good imagery, a functional website, and the right mindset.
Guest Pippa Goulden
PR Expert
https://www.instagram.com/pippa_the.pr.set
https://www.linkedin.com/in/pippa-goulden
Pippa Goulden is the Founder of The PR Set and a small business PR expert. She is on a mission to help indie businesses and small brands learn how DIY PR
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.