Claudia shares her journey from marketing to design, the challenges early-stage brands face with packaging, and her expert advice on how founders can communicate their brand’s personality, maximize every inch of packaging real estate, and strike the right balance between standing out and fitting in with category norms.
You’ll hear about common mistakes to avoid, trends shaping the future, and some and practical tips for leveraging colour psychology and QR codes to engage your audience.
Whether you’re just starting out or thinking about a brand refresh, this episode is packed with actionable insights to help your product pop off the shelf and into the hands of customers.
We chat about
- The Role of Packaging in Brand Success
- Process for Starting a Packaging Project
- How Brands Can Stand Out with Packaging
- Common Packaging Mistakes
- Defining Brand Personality
- Incorporating QR Codes on Packaging
- Emerging Packaging Trends
- AI in Packaging and Design
- Importance of In-Person Shelf Research
- Rebranding: When and Why to Revisit Brand Identity
Guest Claudia Costa -Rowse
Claudia is the founder of Freckle design studios A pocket-sized studio, for small teams with big visions.
Freckle exists to support ambitious brands with creative that actually works – clear, collaborative, and built for where you are right now.
Claudia is a London-based branding and packaging specialist, with over 12 years experience helping brands grow in the food & drink, health & wellness, beauty and lifestyle sectors.
She is passionate about crafting brand identities that are rooted in strategy and full to the brim with personality.
https://www.freckledesign.studio
https://www.linkedin.com/in/freckledesign
https://www.instagram.com/freckledesign.studio
https://www.freckledesign.studio/packagingchecklist
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.