Turning Personal Frustration Into a Thriving Skincare Brand with Katy Cottam
On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage.
Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching.
She shares behind-the-scenes stories about breaking taboos, securing major retail deals, and her passion for changing conversations around women’s health.
Katie also gets candid about what it takes to scale, the importance of building the right team, how authentic influencer relationships powered Luna Daily’s viral moments, and her commitment to fostering a healthy work culture.
Whether you’re launching your own brand or looking for real-world advice on business growth, Katie brings valuable tips, hard-won lessons, and true inspiration.
Katy shares her founder story from the initial investment plan to get the business off the ground to launching in M&S, Sephora and Boots in a record 3 years after Launch.
We chat about
Her funding and investment journey
How she is using influencers to help with the growth of the brand.
Innovation and Product development – focus on improving core products, and continuous innovation on where the gaps are in the industry but still staying true to their core values and mission.
The Retail partnership with Sephora and launching in the US and how that partnership came about.
Why she chose omni channel right from the beginning and how she secured deals with M&S and Boots and how they are building on those partnerships.
Growing the team and her first hires in the business
Company culture and living her brand values.
Her defining moments so far with the brand and what’s next for the business.
Guest Katy Cottam
Founder Luna Daily
https://www.instagram.com/luna_daily_official
https://www.instagram.com/katycottam
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.