Finding your voice as a product business
Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand.
With over 10 years’ experience writing for brands like Louis Vuitton, John Lewis, and Farfetch, Katie shares practical advice for entrepreneurs and established businesses alike.
From defining the difference between brand voice and tone of voice, finding inspiration outside your industry, leveraging customer language, and incorporating SEO and AI tools,
Katie provides a expert tips and advice to help you connect, stand out, and drive sales.
Key Topics & Takeaways
- What is Tone of Voice, and Why Does it Matter?
Katie explains how your brand’s tone of voice is the backbone of how you communicate with your customers and present your unique personality. - Defining & Refining Your Brand Voice
Learn how to use competitor research, customer reviews, and even Reddit forums to zero in on the language your ideal audience uses and what resonates with them. - Brand Voice vs. Tone of Voice
Katie clarifies the distinction: your brand voice is your core personality, while your tone adapts based on context and channel. - Building a Word Bank & Banned Words List
Discover why it’s essential to document not just the language you’ll use, but also the words and phrases to avoid for authenticity and consistency. - Sourcing Inspiration Beyond Your Competitors
Be inspired by everything from billboards to shampoo bottles — and learn how to borrow elements to create a voice that’s fresh and relatable. - Utilizing AI as a Creative Partner
Katie shares how AI can help clarify briefs and spark copywriting ideas, but shouldn’t do the heavy lifting for your final customer-facing content.y. - When to Invest in Professional Copywriting
Ideally, before launch, but it’s never too late to redefine your tone of voice and let it influence every element of your messaging—from website to product descriptions. - SEO & AI Optimization musts
Get tips on integrating keyword strategy for search engines and AI, avoiding duplicate content, and making each product description unique to boost discoverability and sales.
Guest
Katie Ramsingh – The Fashion Copywriter
https://www.linkedin.com/in/katieramsingh/
https://www.katieramsingh.com/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach
https://www.linkedin.com/in/nicolehigginsuk
https://thebuyerandretailcoach.com
https://thebuyerandretailcoach.com/newsletter-sign-up
https://thebuyerandretailcoach.com/free-discovery-call
https://thebuyerandretailcoach.com/blog
Sponsor
Neon Digital Clicks
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Neon is offering listeners a FREE scaling audit worth £3000!
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