STARTING AND SCALING A PRODUCT BUSINESS IS TOUGH.
And unless your surname is Kardashian, there’s no quick-fix solution to shiny overnight success. You know you need support, but in a sea of coaches and promises, how do you know who to trust with your business?
After 20 years in retail, I’m here to give you no-fluff advice and support without the industry gatekeeping.
Whether you’re just starting out or scaling to 7 figures and beyond you’ve come to the right place
I’m Nicole, your ally in building your product business – taking you from overwhelmed to confident, whether you’re just starting your side hustle or scaling to 7 figures.
You need a partner in crime, someone who’s there with you every step of the way cheering you on.
You’re tired of not having a plan and want to finally start taking a salary. Maybe you’re even looking for ways to scale, sell and exit.
Offering no fluff advice and support – ready to hold your hand but sometimes give you a kick up the arse!
I want you and your product business to achieve the full potential you deserve. When you work with me you will have an award-winning global retail expert with over 20 years experience in your back pocket.
Life is short, let’s create the life and business you deserve.
I’m here to help you find focus, own your ideas and swerve the mistakes that could hit your bottom line.
Stopping you from going round in circles and wasting time when you could be moving forwards.
Ultimately, I’m here to help product businesses like yours drive sales and profits.
I launched The Buyer and Retail Coach so that I could use my expertise and experience gained in buying, sourcing & strategy in large organisations – the likes of Primark and M&S – to now help product business founders & SME’s develop their brand and achieve success. From Fashion to Footwear and everything else inbetween I’m here to support you with insights and contacts that you won’t find in google!
My promise to you
When we work together, you can count on me to…
Empower
I know you can do hard things and you have the strength and potential to take your business to where it needs to go.
I’ll work with you to give you the tools, strategies and support you need to make informed decisions, overcome challenges and achieve your vision. Empowering you with the confidence to take bold action to build your business
Educate
I’m committed to providing you with the knowledge and insights you need to navigate your product business.
No jargon, no fluff. Just practical expert advice so that you gain skills and a greater understanding to make the right decisions for your brand
Motivate & Inspire
We celebrate your success no matter how small. All those “overnight successes” are made of small steps.
I’m in your corner helping you pursue your dreams and passion, your business cheer leader encouraging you through setbacks and success. Helping you to think creatively and stay focused.
Don’t just take my word for it
Here’s what previous clients have to say
Treen
About treen
Treen is a vegan fashion retailer, offering a selection of style must-haves from a carefully selected group of brands that make a positive difference. Living ethically and sustainably is complicated, and knowing how to make the transition from fast to slow fashion can be a challenge. Treen was founded in 2018 by Cat Anderson, a fashion graduate with over eight years experience in the retail and fashion industry.
Founder Cat Anderson
Donna May London
About Donna May London
Donna May London sell practical beauty products that provide simple solutions for everyday beauty related problems. They help to alleviate the stress from the 101 decisions women have to make when choosing their makeup, accessories or beauty products, saving them time and unnecessary expense.
In addition to the products Donna May offer trustworthy insider celebrity makeup tips and tricks, from 25 yrs experience working within the television industry. Their mantra it shouldn’t cost a fortune to look fabulous – it is simply having the knowledge to know how to use what you have.
Founder Donna May Clitheroe & Sarah Spence
Maverick Soul Interiors
About Maverick Soul
Maverick Soul Interiors is a thoughtfully designed online lighting and home decor destination. They’ve gone global hunting & styling, so you don’t have to – for an illuminated home that’s as unique & adventurous as you are.
Established in 2023 inspired by the souks of Marrakesh Maverick Soul Interiors was born with the vision to create a free-spirited space bursting with personality.
Founder Aoife O Dea
Clossy
About Clossy
CLOSSY is the creation of Judy Gilroy, a celebrity stylist, TV personality and Mum to Stella.
As a busy working mum, Judy was looking for clever organisational solutions to make her home and life run a little bit smoother. When she couldn’t find what she was looking for she was inspired to create it.
And so Clossy was born.
Clossy is a carefully curated collection of stylish organisational solutions, designed to help you make the most of your space. Whether your home is big, small or even temporary our goal is to help you to calm the everyday chaos.
Founder Judy Gilroy
As seen in…









Why Work With Me
After working 20 years in retail as a head of buying, I’ve done it all. From sourcing multiple products from bras to beauty and even Christmas baubles to creating strategy and 3-year plans for retailers like Primark, M&S and Asda, there’s no aspect of the buying, design and sourcing journey I don’t know. You can only imagine the size of my little black book (well books!) and in this case size matters.
Whilst at Primark, I set up the health and beauty department and led the team and strategy that turned it into a multi-million pound department. I know what it takes to build something from scratch and the processes you need to have in place.
And I’ve been consulting and working with product businesses to help them go from idea to exit and everything else in between since 2019.
I coach, mentor and support you through group coaching, tailored 1-1, project management and product sourcing – creating the roadmap and strategies for you to increase your sales and build a profitable product business.

START, SCALE, SUCCEED PODCAST
Practical and inspiring advice from entrepreneurs and experts.
Sharing the stories of retail entrepreneurs and the advice of experts with their tactics and tips for your brand.
With Conversations from mindset to marketing and everything else in between with me your host Nicole Higgins
Free Resources
Retail Strategy & Advice
Read my latest insight and tips into the world of retail and e-commerce to help you in your product business

















