Hi I’m Nicole Higgins,

I’m a Global Retail expert and I’m absolutely obsessed with helping your business achieve its full potential, giving you knowledge and confidence by sharing my experience and expertise of 18 years working as a buyer in retail for big blue chip companies



My Mission is to empower you so that you and your business succeed. If you are  launching a product, looking to scale your business or you are completely stuck and don’t know which direction to turn.

Through my methods and coaching I give you clarity and knowledge enabling you to focus on your next steps to navigate the way through building a range and a business and ultimately to success and making your dream a reality.

You are here because you want to launch or grow your product business

During my 18 years in the retail industry I’ve worked as a buyer and head of buying  for companies such as M&S, Primark and George at Asda.

I’ve sourced and developed product from all over the world and have created strategies and plans for many multi million pound departments such as the health & beauty department at Primark to the Lingerie department at George Asda.

I use this experience and expertise to help other entrepreneurs  & businesses who don’t have the budgets of the blue chips but want to launch a product or scale their existing business and increase bottom line sales & profits.

You are ready to step up and commit to your idea and to yourself but you need support along the way to help you make it a reality.

You are ready to stop dreaming and start doing to create the life that you want. 

You want to scale your product business and establish yourself so that you reach your next stage of success. 

You don’t have the time to trawl through numerous business books and listen to loads of podcasts on how to launch a brand or what to do and what not to do in business. 

You don’t want to hand over your profits to an investor but you need the business & industry knowledge that they would bring. 

You need an ally, someone that is there with you every step of the way cheering you on.

You are overwhelmed with all your product ideas and you need to focus.  

You know things could be better. 


Together we have got  this..I work with you so that you have the knowledge and the confidence and the clarity to continue on your business journey.

You finish our sessions inspired, motivated, confident, empowered.

After being in the industry for 18 years I know what tools you require to  help you start and grow or pivot depending on your business needs and I have created templates and methods to do this in our sessions together.

I am obsessed with helping businesses realise their full potential.

My promise to you is:

✓ An expert, straight talking honest approach.

✓ A trusted ally who wants you to succeed.

✓ My 18 years experience working with you to make your business a success.

✓ Helping you see the blind spots of the business.

✓ Giving you Confidence in the decisions that you are making for your business and your brand.

I’ve always loved product and business from working in retail on the shop floor in my late teens to studying fashion design & promotion at university to being the head of buying on Footwear & Accessories at George.

Throughout my career I have worked on several product areas so my expertise covers health & Beauty, Homewares, Clothing, Lingerie and Accessories & Footwear and kidswear It is unusual to find someone who has bought such a broad level of product categories.

With 18 years in the industry I have sourced and developed product from all over the world and have a broad network of suppliers and manufacturers.

Whilst at Primark I set up the health and beauty department and led the team and strategy that turned it into a multi million pound department. I know what it takes to build something from scratch and the processes that you need to have in place.

During my career, I have worked with power houses such as M&S, Primark, George, Debenhams and been involved in all facets of the business and experienced all sides, but I have also worked with smaller businesses and suppliers launching them in the UK so I know what it takes to make it in retail. 


I hired Nicole as a retail coach and advisor to help me get a more strategic view on my childrens’ footwear in terms of business growth and future product development. After having a free discovery call with Nicole I knew from her wealth of experience in retail she could definitely help me build a solid business strategy. Nicole uses a very collaborative approach and provides templates to help you identify the areas of your business that need improvement even if you didn’t know it! After Nicole’s sessions I feel more confident as a business owner and I have a plan and vision of what I need to do to make my business a success. I’d definitely recommend using Nicole The Buyer Retail Coach.

Aine McGurk

Dainty Bear , Children Fashion Brand

I worked with Nicole during her time in Primark beauty she had vision and long term strategies built in to her DNA, she accessed product projects, both scope and efficiencies and brought them  to reality quickly.

Majella Tompkins

Senior Commercial Manager, L'Oreal

I had the good fortune of working with Nicole for several years and she is a person who stands out to me as a powerhouse of positive energy and resilience.

No challenge is too big for Nicole. She has the unique ability to think strategically and to act tactically and operationally, while always putting her team first.

Nicole has great vision, market understanding and commercial acumen enabling her to identify and act upon opportunities, thereby driving top and bottom line.

She is a collaborative business partner and I would welcome the opportunity to work with her again

Caren Brown

Head of Buying & Planning, Diesel

Nicole worked for me on footwear and then went on to set up the ps beauty brand at Primark. Her passion for product is outstanding, she is always full of new innovative ideas. Nicole is someone you can rely on to get the job done truly inspirational in anything she does .

Angela Bannerman

Ladies Buying Director, Primark

Nicole is a massive driving force behind me and my brand she has being working with me for the past year and a half on so many different projects.

Her passion, energy, products, knowledge and drive is outstanding she is always full of innovative ideas.

Nicole has taught me so many new skills I am forever grateful for everything she has taught me such great support and an amazing friend.

I can’t recommend Nicole if you want your business to grow look no further her work speaks for itself.

Sharleen Collins

Entrepreneur, Make up Artist, Owner , Sharleen Collins Cosmetics

 Nicole is thorough, professional, inspired and an absolute pleasure to deal with. In four days she wrapped up a diverse project, organised information in a focused and clear manner.

Communication was swift and to the point but detailed, giving us the tools and concepts to move forward confidently. I look forward to working with her again.

Megan Potgieter

Head of Buying, PnP Clothing South Africa


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