Retail Strategy and Advice
Read my latest insight and tips into the world of retail and ecommerce to help you in your product business
RECENT POSTS
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6 things you can learn from the Labubu craze for your product business
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What’s the difference between Profit Margin percentage & Mark up for your product business
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Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During and After
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8 Essential Tips for your first trade fair visit
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5 Tips to maximise Q4 & Xmas for your Product Business
Between 25-50% of your yearly turnover will come in Q4. These are some of the best practice tasks for you to check off your list before & during your Q4 trading season. I’ve spent 20 years in r...
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Creating copy that connects with your customer
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The Power of Manifestation: Attracting Success for Your Business
How do you manifest the life and business that you want? Chloe Slade is a Manifestation and Mindset Coach, and founder of Vibe & Flow. Chloe joined me on podcast episode 56 to share what manife...
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Understanding the numbers in your retail business
Are you hiding from the numbers in your business or not sure how you should manage your stocks and the numbers that really matter in your business? Running a successful retail business requires pay...
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How to Become A Great Leader
Leadership can make or break an organization. We’ve all experienced great leaders who inspire teams to perform at their peak. But we’ve likely also encountered poor managers who sap mor...
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Getting ready for Black Friday and the Christmas Selling Period
The holiday sales season is nearly here, which means many small businesses are gearing up for a busy time with increased customers and orders. Major events like Black Friday and Christmas make or b...
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Get Your Business Ready For Investors: What You Need to Know
Are you looking to bring in investors to help your start or scale your business? What do you need in place to make sure that this process goes smoothly? Babs Neilan is the founder of Jamieson Law,...
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Creating an ethical brand what you need to know
How do you create a brand that is ethical? This is a question I am asked more and more as founders look to contribute positively to society’s wellbeing. How to you navigate the complexity of ...
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Creating a strategy plan for your business
How do you create a strategy plan for your business? It’s a crucial step whether you are starting or scaling your business, but something that can make many people feel daunted, overwhelmed and wit...
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Working With Fulfilment Providers – What You Need To Know
Are you spending too many hours packing boxes and shipping orders? Does your house look more like inventory storage rather than your home? It may be time to transition to using a fulfilment provide...
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Growing Your Brand With Pinterest
Pinterest can be a powerful tool for growing your product brand, and on episode 85 of my podcast Start, Scale Succeed I was joined by Rachel Emma Waring, a Pinterest Strategist who shares her top t...
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Launching a Beauty Brand
How do you launch a Beauty Brand? I asked 4 amazing women, who have a wealth of knowledge about the industry -, Linda Land of Muse Communications, Jacqui Ripley of Beauty Bulb, Wendy Slattery of Be...
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Don’t make these mistakes when starting your fashion brand- with Alison Lewy
Alison Lewy MBE, is a fashion industry expert, author and founder of Fashion Angel, who provide mentoring, business support and access to funding for the fashion industry. Alison was a guest on Epi...
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How to use Email Marketing to Grow your Product Business with Loren Nally
Are you neglecting your email marketing? Are you not sure what to say or how to engage with your customers? In this blog, I consult Loren Nally of the Retail Marketing Academy for her expert advice...
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When & How to Hire People for your Small Business with HR Expert Mandy Hamerla, Founder of Modern HR
As a small business owner you are the one spinning all the plates – you are the social media manager, content creator, designer, buyer, you’re even packing products some of the time. But what...
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How To Create A Lean Fashion Business
Leigh Unwin is the founder of The Style Attic, a family run women’s fashion boutique in Leeds offering high-quality, fresh and affordable new styles every week. With lots of free size styles,...
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From Idea to Investment
How do you take an idea and put it into practice? Elena Daccus is serial entrepreneur, founder and CEO with over 20 years of mergers and acquisitions experience and is the founder of the Bossy Heel...
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How to create a subscription box business
The UK subscription box market is growing at an exponentially fast rate and is forecasted to £1.8bn by 2025. It’s popular with both consumers as a delightful shopping experience, and business...
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How to place low minimum order quantities for your new fashion business
Ziqi Deng, co-founder of Resourcefashion, a fashion production supply chain, explains how they have revolutionised the apparel manufacturing process to allow new fashion start-ups to place low mini...
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How to do PR for Product Based Businesses
If you are planning to launch a new product or business then you already know that you need an effective PR strategy to tell the world about your new, amazing venture. In today’s world, you have m...
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How To Thrive As An Entrepreneur With ADHD
Amanda Perry has started, scaled and sold multiple businesses. Amanda shares how a diagnosis of ADHD as an adult has transformed how she works, and how she has learnt to thrive in business as an en...
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The Do’s and Don’ts of Working with Influencers
According to influencer marketing hub, for every $1 that a brand spends on influencers, they get a return of nearly $6. But how do you find the right influencer for you who aligns with your brand, ...
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Securing investment – growing from a Facebook group to an app worth millions
How do you build an app worth millions? Wendy Slattery, co-founder of Beauty Buddy shares how they built a global business solving a common problem, and have tenaciously secured investment and foun...
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TikTok vs Instagram & How To Make Them Both Work For You
Is Instagram dead? Where does TikTok fit alongside your other marketing? Social Media Manager Abby Thomas shares how to make the most of both platforms, and some top tips for getting visible on cam...
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The growth of the wellness market
The wellness market is worth $1.5 trillion, let’s read that again $1.5 Trillion. I wanted to provide some tips and insight on the wellness market, which is worth $1.5 trillion and growing at an a...
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10 steps to help you save a struggling business
So you have had a tough year or quarter, but don’t give up there are many things you can do to help your business. Firstly lets’ look at why some businesses fail in the first plac...
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How prepared are you for Black Friday?
Are you rubbing your hands with glee, have everything sorted just waiting for the money to come in or are you panicking hoping that your website won’t crash, wondering how long it will take y...
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Love Lingerie? – You’re not the only one.
Lingerie is having a moment and is set to grow by 11.4% between 2016 and 2021 to top £3BN according to Mintel. Some of this is created by new trends and also “The Lipstick Effect”, whic...
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How BIG is plus size fashion?
If you are thinking of starting a plus-sized fashion brand it’s a growing market and has great potential, expecting to grow 7% by 2022. The ladies plus size fashion market is worth £4.7 bill...
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Cannabis and Skincare, What’s The Deal?
BACKGROUND AND MARKET INFORMATION ON CBD IN THE BEAUTY INDUSTRY. Why is everyone buying into CBD? Following the legalisation of CBD in the US last December American Eagle have joined Anthropologie ...
Nicole Higgins – The Buyer and Retail Coach
The Buyer & Retail Coach is a global retail expert with over 18 years experience working in the industry as a buyer and head of buying for companies such as Primark, M&S and George at Asda, developing and sourcing a broad range of products from Lingerie to Health & Beauty and driving strategies and innovation.
Having worked for the big blue chips she now brings that expertise and experience to entrepreneurs and SME’s to help you make your product ideas a reality, scale your business and increase your bottom line sales & profits.
