Blog - Nicole Higgins

LATEST NEWS

Welcome to my blog where you will find my insight into the world of retail and valuable tips and strategies to help your business grow

Cannabis and Skincare, What’s The Deal?

Cannabis and Skincare, What’s The Deal?

Jul 26, 2019 | Skin Care

BACKGROUND AND MARKET INFORMATION ON CBD IN THE BEAUTY INDUSTRY. Why is everyone buying into CBD? Following the legalisation of CBD in the US last December American Eagle have joined Anthropologie and other retailers in announcing that they will begin selling CBD...

Next Entries »

Nicole Higgins

The Buyer & Retail Coach is a global retail expert with over 18 years experience working in the industry as a buyer and head of buying for companies such as Primark, M&S and George at Asda, developing and sourcing a broad range of products from Lingerie to Health & Beauty and driving strategies and innovation.

Having worked for the big blue chips she now brings that expertise and experience to entrepreneurs and SME’s to help you make your product ideas a reality, scale your business and increase your bottom line sales & profits.

Recent Posts

Categories

HOW TO PITCH YOUR PRODUCTS TO A RETAIL BUYER

Gain confidence and knowledge with my guide on how to pitch your products to retail buyers. This will walk you through several steps so you can sell your product with confidence.

Are you clear on what on what you need to do for y

Are you clear on what on what you need to do for your business?

Do you need help sourcing or perhaps with a plan on your pricing & wholesale.

Here’s what 3 previous clients have to say about working with me.

How about you, Would you like my eyes on your business

Next week I have 3 power hour slots on Wednesday 25th at 20% their normal rate

So book in for £200

The link is in my bio to book.

Pop me a dm if you have any questions

<img src="https://thebuyerandretailcoach.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Are you clear on what on what you need to do for your business? Do you need help sourcing or perhaps with a plan on your pricing & wholesale. Here’s what 3 previous clients have to say about working with me. How about you, Would you like my eyes on your business Next week I have 3 power hour slots on Wednesday 25th at 20% their normal rate So book in for £200 The link is in my bio to book. Pop me a dm if you have any questions">

Your customer journey just doesn't begin and end w

<img src="https://thebuyerandretailcoach.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Your customer journey just doesn't begin and end when they purchase the product. It starts way before that.... Here are the 5 steps of your customer takes when purchasing your brand. Awareness - this is as you would think when the customer becomes aware of your brand through social media or word of mouth and is the first touch point your customer has and it can take someone a few times to become aware of your brand and remember it, so make sure you are launching on social media channels as soon as you can before your product launch. If you can I would do this at least 3 months before. Consideration. Your customer might be looking at reviews comparing you to other brands and weighing up weather to purchase from you or not, so do you have your reviews on your website,/social media pages, can you use user generated content from happy customers Decision - They have committed , the item is in the basket and they are going to make the purchase so you want to make sure that its something that is easy to do, has the payment methods they need and that are convenient to them so that everything flows Delivery & Use OK so customers want quick and easy delivery and to be communicated with if there is a problem, don't forget the communication on this step! Advocacy & Loyalty - Your aim here as a brand is that you want the customer to have had such a great experience that they are referring you to friends, and coming back for repeating purchase. there are ways that you can try and gaurantee this process by using refer a friend, making sure you ask for the review with a follow up after sales email. Follow for more tips and if you have any questions let me know in the comments.">

Yes you can! ⁣ Ideally you might want a range bu

<img src="https://thebuyerandretailcoach.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Yes you can! ⁣ Ideally you might want a range but if you can't do the ideal then the most important thing is that you do something and start. ⁣ ⁣ Also instead of having lots of styles if its clothing look at having 1 style in a few colours. ⁣ ⁣ Launching just one product is quite common in the beauty & skincare industry and recently I was chatting to Louise founder of @louisethomasskincare who has products waiting to launch but financially needed to launch with one first ⁣ ⁣ Why is this a good idea? ⁣ ⁣ All your money is not tied up in stock so you have a better cash flow and can spend money on other areas like influencer marketing, advertising, PR ⁣ ⁣ You get to test the brand and prove that what you have works. ⁣ ⁣ You can tease your audience with products coming soon and if they are in development you can get feedback from your customers that you may input into the range. ⁣ #smallbusinesstips #beauty&skincaretips">

What has beauty got lined up for us? Probably one

<img src="https://thebuyerandretailcoach.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="What has beauty got lined up for us? Probably one of the biggest trade fairs and one of my favourites happened in bologna last week which was @cosmoprofworldwide here are just a handful of the trends that were shown there. No more H2O Waterless beauty and water conscious products. Many of these products contain natural oils and botanical ingredients. The Less water in the product the more concentrated the ingredients. Less waste left behind and lighter to transport Some examples are shampoo bars manufactured by iteritalia & brands like @nuddyofficial Novelty & Techy Sensoring & fun products in cosmetics with transforming textures turning ordinary beauty into something fun & experimental Nail mists from C&Chic Hub Solid to serum products from Pharma cos Self care & Wellness Not a suprise here that after the last few years this is high on the agenda. Formulations the give body positive and mood enhancing treatments Focusing on Sleep, mental wellness, skincare that creates a ritual of the process @mindnaturals If you missed cosmoprof here are some dates/ the names of some other beauty trade fairs to check out But to find brands without going to a show or to reach out to buyers without the booth price check out the brand book from @beautybulb @Cosmoprof Hong kong 16- 18 November @pro_beauty01 beauty - variety of dates and regions through England & Ireland @cew_uk for events, awards and webinars @naturalproductseurope Have you been to any others that you would recommend? Or if you went what excited you ?">

Throw back to this time last week getting ready fo

Throw back to this time last week getting ready for a charity ball thanks to @charlottevictoria123 and Gavin Rhodes for such a great night and to @chodgsonphotography

Had to capture a rare night dressed up

Jumpsuit from @nadinemerabi rented at @byrotationofficial
#beausball #getbeautosloan

What I learnt from being on tv.. So on Sunday nig

GET IN TOUCH

Contact me or book a discovery call

CONTACT ME BOOK A DISCOVERY CALL