Don’t just take my word for it, here is some feedback from the projects that I’ve worked on.

“Our Sales increased 18% with Nicoles’ exceptional sourcing expertise and product & design development knowledge. Nicole helped us re focus on our customer and build a range that was right for her”

“With Nicoles focus on our customer proposition a large wholesale account went from £35K profit to £250K profit in 6 months. She helped us identify more of what that particular customer wanted and how to tailor to that need and emphasise what our brand represented.”

“Nicole helped standardise our Home Fragrance range and introduce new products which drove additional sales. Through her contacts and knowledge we were able to provide a better product to our customer and make a plan for scheduled launches over a six month period”



“We were amazed that we surpassed our sales targets by 30%.  We added new homewares products to our range after doing the range building exercise with Nicole. This really identified the gaps in our offer and we turned this into an opportunity.”



“The speed which were able to develop and bring our brand to market could not have happened without the knowledge and input from Nicole.

She helped us on all elements of the start up from product development, range building, branding, supply base and target market. She has given us so much confidence and was an integral part in making the dream a reality.”

“I had the good fortune of working with Nicole for several years and she is a person who stands out to me as a powerhouse of positive energy and resilience. No challenge is too big for Nicole. She has the unique ability to think strategically and to act tactically and operationally, while always putting her team first. Nicole has great vision, market understanding and commercial acumen enabling her to identify and act upon opportunities, thereby driving top and bottom line. She is a collaborative business partner and I would welcome the opportunity to work with her again.”

Caren Brown

Head of Buying & Planning


“Nicole worked for me on footwear and then went on to set up the ps beauty brand at Primark. Her passion for product is outstanding, she is always full of new innovative ideas. Nicole is someone you can rely on to get the job done truly inspirational in anything she does.”

Angela Bannerman

Ladies Buying Director 


 “I worked with Nicole during her time in Primark beauty she had vision and long term strategies built in to her DNA, she accessed product projects, both scope and efficiencies and brought them  to reality quickly.”

Majella Tompkins

Senior Commercial Manager


“Nicole is a fantastic manager, with such a passion and energy. She is so driven and was delighted to work with her in building and creating so many new lines which were innovative, creative and commercial to the business. The Primark ‘PS’ beauty brand multiplied over night under her management and is a global success story today.”

Nicola Shields

Group Retail Manager & Buyer

Health Express Pharmacy Group

“Nicole was a massive driving force and guiding light at the very beginning of my buying career. She developed me from a brand new Trainee Buyer to an Assistant Buyer with massive attention to both the technical and emotional aspects of progressing within Primark. I use many of the skills Nicole instilled in me today in my role as a Commercial Director”

Charlotte McCormick

Commercial Director

The Skin Nerd

“Nicole is very strategic with an excellent eye for product and optimizing all commercial opportunities. She has a great management style encouraging teams to work to their full potential. Always very approachable and fair.”

Nicola Farrell


Target Australia

“Nicole and I worked together on implementing improved labour standards in the supply chains she was buying product from. She is passionate about what she does, vivacious and personable. She is a great collaborator, to the needs of others and incorporating them Into common sense approaches to getting things done. Delighted to see her using these skills to set up her own consultancy, you couldn’t ask for a better coach than Nicole.”

Vikki Brennan


Proudly made in Africa

“Nicole has an entrepreneurial spirit and an eye for detail. She is incredibly astute and has a lot to offer any company in terms of commercial thinking and setting & achieving objectives. On a personal level, Nicole is very engaging and easy to talk to. I would recommend Nicole to any team or organization.”

Siobhan Murray

Brand Manager

So Sue Me  – Suzanne Jackson

“When I’m working on a product brand I know I can count on Nicole’s expertise. Her extensive knowledge is a must for bigger brands and entrepreneurs alike. Nicole makes it her mission to get their product to market on their terms. Having Nicole by your side throughout the process is a must for product brands, she has a no nonsense approach, delivers everytime and is great fun to work with.”

Deborah O’Grady


The Brand Coach

“Nicole is passionate, creative and knows her stuff when it comes to products, customers and business. I first met Nicole when we launched Cocoa Brown into Primark in 2013 a few months after I started the business. Her insight into what the customer wanted helped drive new development for CB products that then went on to become great successes. She is dynamic, motivational and strategic with an entrepreneurial spirit and is a great ally to have on your side”

Marissa Carter

CEO and Founder

Cocoa Brown Tan and Carter Beauty


Contact me or book a discovery call