The Do’s and Don’ts of Working with Influencers
According to influencer marketing hub, for every $1 that a brand spends on influencers, they get a return of nearly $6. But how do you find the right influencer for you who aligns with your brand, your customers, and your values? Stephanie O’Quigley is a Director of...
Securing investment – growing from a Facebook group to an app worth millions
Beauty Buddy is an app now with 80,000 products and 17,000 brands created by two sisters Wendy & Tracy. Co-founder Wendy Slattery appeared on my podcast Start, Scale Succeed to share how they how they have created what they call the “TripAdvisor” for beauty...
TikTok vs Instagram & How To Make Them Both Work For You
The social media world is ever changing, and keeping up can be exhausting. Should you be on TikTok? Is Instagram over? Where should you be focusing your time and energy? Social Media Expert Abby Thomas of Dirtywork Digital appeared on my podcast, Start, Scale Succeed...
The growth of the wellness market
The wellness market is worth $1.5 trillion, let’s read that again $1.5 Trillion. I wanted to provide some tips and insight on the wellness market, which is worth $1.5 trillion and growing at an average of 5-10% a year. There is a great free report from Mckinsey for...
10 steps to help you save a struggling business
So you have had a tough year or quarter, but don’t give up there are many things you can do to help your business. Firstly lets’ look at why some businesses fail in the first place, businesses can suffer all or a combination of these factors but...Nicole Higgins
The Buyer & Retail Coach is a global retail expert with over 18 years experience working in the industry as a buyer and head of buying for companies such as Primark, M&S and George at Asda, developing and sourcing a broad range of products from Lingerie to Health & Beauty and driving strategies and innovation.
Having worked for the big blue chips she now brings that expertise and experience to entrepreneurs and SME’s to help you make your product ideas a reality, scale your business and increase your bottom line sales & profits.