Nicole Higgins
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Love Lingerie? – You’re not the only one.

Love Lingerie? – You’re not the only one.

by Nicole Higgins | Aug 2, 2019 | Fashion, Lingerie

Lingerie is having a moment and is set to grow by 11.4% between 2016 and 2021 to top £3BN according to Mintel. Some of this is created by new trends and also “The Lipstick Effect”, which is that in harder economic times lower priced items are purchased....

Nicole Higgins


The Buyer & Retail Coach is a global retail expert with over 18 years experience working in the industry as a buyer and head of buying for companies such as Primark, M&S and George at Asda, developing and sourcing a broad range of products from Lingerie to Health & Beauty and driving strategies and innovation.

Having worked for the big blue chips she now brings that expertise and experience to entrepreneurs and SME’s to help you make your product ideas a reality, scale your business and increase your bottom line sales & profits.

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Do you struggle with imposter syndrome? Join me fo Do you struggle with imposter syndrome? Join me for this evening live with @roodavies_themojocoach at 19.45. Pop your questions in the comments tonight. We’ll be talking about what you can do to help overcome imposter syndrome #impostersyndromeisreal #impostersyndrome #outofcomfortzone #comparisonisthethiefofjoy #thebuyerandretailcoach #roodavies
What is manifestation? Today’s live at 12.15pm What is manifestation? Today’s live at 12.15pm with @itschloeslade we will chat all about Manifestation, what it is and Where to start if it’s new to you. We will also be covering What daily habits/practices can people do so that they attract what they are manifesting. Advice on helping to remove fear and doubt, not focusing on the negative but on the positive How can people use visualisation to help with manifestation and much more. Join Chloe and I at lunch time grab a cuppa and see you at 12.15 today #howtomanifest #dailyhabitsforsuccess #journalingideas #dailygratitute #businesstips101 #limitingbeliefs #lawofattractiontips #smallbusinesstips #attitudeforgratitude #retailmentor #manifestyourlife
From setting up as a side hustle 5 years ago to wo From setting up as a side hustle 5 years ago to working with collaborators and creating a pop up shop at the end of this month. Tonights Live I chat with Kim Fraser from @halfbakedlondon a beautiful swimwear brand. At 8pm We will talk about how she started the brand, How she faces fear to keep moving forward and building the brand Challenges along the way Advice for people thinking about starting a brand #swimwearfashion #startingabrand #womeninbusinessuk #startupadvice #fashionadvice #sustsinablefashion #facethefear #believeinyourselfalways #retailmentor #halfbakedlondon #swimwearbrands
So if Gucci & Adidas had a love child what would i So if Gucci & Adidas had a love child what would it be called?? Guccidas? Adiucci? This week Gucci & Adidas released there collection across tailoring, sportswear, and accessories.. Collaborations are a great way to introduce your brand to new audiences and to do something a little different, but remember it doesn’t have to be a fashion brand, it can be an artist where you like their prints, it could be brand that’s well known in a different category such as homeware and of course it can be an influencer that is involved in the design process from the beginning. Here’s some lessons to learn from it. Lesson 1 Choosing the right partner to collaborate with, think about your values their values, both of your customers, would it make sense to see you both working together. Lesson 2 Create hype Not just for brand collabs but for launching a brand too. Building an awareness to the lead up is paramount. Get people on the waitlist, give teasers, Gucci & Adidas revealed some of the range in the feb collections but launched 4 months later. Lesson 3 Price structure Gucci & Adidas (I’m going to call it Adiucci ) introduced products at a variety of price points from about £400 on accessories to over £2000 for clothing. Whatever you think of the brands or their price points The Lesson here is to introduce products over a range of price points is that people can buy into the brand Lesson 4 Timing! So I didn’t add this in the carousel, but having more people involved will mean that the creative process will take longer than it usually does so schedule in the critical times when product needs to be agreed. Lesson 5 Another bonus one Profits share Have the conversations early on about what either the percentage is and what the investment is The adiucci partnership looks fairly even but if you were collaborating with an artist or an influencer. Then it will be more on your team and your costs. So will your collaborator get a % of sales or profit and what will that be. Have you seen the collection, what do you think 👍 up or 👎🏻 down? #adidasxgucci #smallbusinesstips #fashionbusinesstips #newfashionbrand #collaborations #brandcollabs

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