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Creating copy that connects with your customer

Creating copy that connects with your customer

by Nicole Higgins | Nov 27, 2023 | Copywriting, Marketing, Outsourcing, Success Tips

Connecting with potential customers through your website copy and marketing materials is crucial for converting visitors into paying clients or customers. However, writing copy that truly resonates with your target audience can be challenging. Emma Griffin is a...

Using Faire To Grow Your Business

by Nicole Higgins | Jul 31, 2023 | Business Tips, Fulfilment, Marketing, Podcast, Retailers, Scaling, Wholesale

Lucy Jeffrey is the founder of Bare Kind, bamboo socks that save animals. Lucy has had significant growth in the wholesale space growing from 20 retailers in 2021 to over 700 by 2023, with a significant part of that growth happening through Faire wholesale...
Growing Your Brand With Pinterest

Growing Your Brand With Pinterest

by Nicole Higgins | Jul 10, 2023 | Marketing, Pinterest, Podcast, Social Media Marketing

Pinterest can be a powerful tool for growing your product brand, and on episode 85 of my podcast Start, Scale Succeed I was joined by Rachel Emma Waring, a Pinterest Strategist who shares her top tips for how to use Pinterest successfully to grow your brand. Rachel...
How to use Email Marketing to Grow your Product Business with Loren Nally

How to use Email Marketing to Grow your Product Business with Loren Nally

by Nicole Higgins | May 29, 2023 | Business Tips, Email Marketing, Marketing, Podcast, Social Media Marketing

Are you neglecting your email marketing? Are you not sure what to say or how to engage with your customers? In this blog, I consult Loren Nally of the Retail Marketing Academy for her expert advice on ecommerce and digital marketing.  Loren was a guest on Episode 44...
How to do PR for Product Based Businesses

How to do PR for Product Based Businesses

by Nicole Higgins | Apr 3, 2023 | Business Tips, Marketing, Podcast

If you are planning to launch a new product or business then you already know that you need an effective PR strategy to tell the world about your new, amazing venture.  In today’s world, you have more choices than ever before when it comes down to choosing how to...
The Do’s and Don’ts of Working with Influencers

The Do’s and Don’ts of Working with Influencers

by Nicole Higgins | Mar 13, 2023 | Business Tips, Marketing

According to influencer marketing hub, for every $1 that a brand spends on influencers, they get a return of nearly $6. But how do you find the right influencer for you who aligns with your brand, your customers, and your values?  Stephanie O’Quigley is a Director of...
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Nicole Higgins


The Buyer & Retail Coach is a global retail expert with over 18 years experience working in the industry as a buyer and head of buying for companies such as Primark, M&S and George at Asda, developing and sourcing a broad range of products from Lingerie to Health & Beauty and driving strategies and innovation.

Having worked for the big blue chips she now brings that expertise and experience to entrepreneurs and SME’s to help you make your product ideas a reality, scale your business and increase your bottom line sales & profits.

Recent Posts

  • 6 things you can learn from the Labubu craze for your product business
  • Ep 189 Crafting tone of voice that sells and inspires with The Fashion Copywriter Katie Ramsingh
  • Ep 188 Luna Daily Founder katy cottam chats Launching her microbiome bodycare brand
  • Ep 187 overcoming anxiety and overwhelm with psychotherapist anna mathur
  • Ep 186 Brand Packaging Tips for Small Business: Stand Out on Retail Shelves

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