Connecting with potential customers through your website copy and marketing materials is crucial for converting visitors into paying clients or customers. However, writing copy that truly resonates with your target audience can be challenging. Emma Griffin is a...
Lucy Jeffrey is the founder of Bare Kind, bamboo socks that save animals. Lucy has had significant growth in the wholesale space growing from 20 retailers in 2021 to over 700 by 2023, with a significant part of that growth happening through Faire wholesale...
Pinterest can be a powerful tool for growing your product brand, and on episode 85 of my podcast Start, Scale Succeed I was joined by Rachel Emma Waring, a Pinterest Strategist who shares her top tips for how to use Pinterest successfully to grow your brand. Rachel...
Are you neglecting your email marketing? Are you not sure what to say or how to engage with your customers? In this blog, I consult Loren Nally of the Retail Marketing Academy for her expert advice on ecommerce and digital marketing. Loren was a guest on Episode 44...
If you are planning to launch a new product or business then you already know that you need an effective PR strategy to tell the world about your new, amazing venture. In today’s world, you have more choices than ever before when it comes down to choosing how to...
According to influencer marketing hub, for every $1 that a brand spends on influencers, they get a return of nearly $6. But how do you find the right influencer for you who aligns with your brand, your customers, and your values? Stephanie O’Quigley is a Director of...
The Buyer & Retail Coach is a global retail expert with over 18 years experience working in the industry as a buyer and head of buying for companies such as Primark, M&S and George at Asda, developing and sourcing a broad range of products from Lingerie to Health & Beauty and driving strategies and innovation.
Having worked for the big blue chips she now brings that expertise and experience to entrepreneurs and SME’s to help you make your product ideas a reality, scale your business and increase your bottom line sales & profits.