RESOURCES
Created For Product Business Founders
After 20 years working as a buyer and now a retail coach for Small businesses I know that starting and building your business can be overwhelming.
That’s why I’m committed to providing you with practical tools and insightful guides to empower you to take your first or your next step in building your brand and stepping into the CEO role of your business.
Whether you’re a budding entrepreneur looking to launch your first product or an established brand seeking to refine your strategy, I’m here to support your growth every step of the way.
TAKE THE QUIZ
Find out if you are ready to pitch your products to retailers
Wholesaling your products can be brilliant for your business, it can help increase exposure, build your audience and of course provide you with an additional income stream.
But how do you know if your margins are right, if your products are ready and if your business is set up to take the orders?
Take this free 2 minute quiz to discover if you should be busting buyers doors down or if there is a bit more work for you to do when it comes to wholesaling your products And what your next steps should be.
FREE DOWNLOADS
BUILD A BUSINESS PLAN
Start or pivot your business with confidence using a business plan.
In this comprehensive interactive guide I talk about the 3’f’s FOUNDATION, FOCUS & FEASIBILITY taking you from the idea, to the customer to the potential earnings
RETAIL JARGON GLOSSARY
Feeling overwhelmed by retail jargon and terminology?
Our FREE Glossary is here to clear the confusion! Packed with definitions of essential abbreviations and terms, this resource will empower you to engage in confident conversations within the retail world
YOUR q4 & XMAS CHECKLIST
Over 50% of your yearly sales can come in Q4,
This FREE checklist takes you through the steps to ensure you are set up for success from reflecting on your previous seasons to your pricing and product strategy.
Pricing your products for profit
Most product businesses underprice — not because their product isn’t worth more, but because they don’t have a system. This guide changes that. Once you download you’ll know how to calculate your margins, understand your market, and have a pricing strategy built for profit.
16 Essential questions for suppliers when sourcing
Are you ready to approach suppliers and manufacturers with confidence?
Discover the essential questions that will empower you to build strong partnerships and make informed decisions for your business!
This comprehensive workbook provides 16 crucial questions designed to help you evaluate potential suppliers effectively. By asking the right questions, you can ensure that the suppliers you choose align perfectly with your business needs.
Why These Questions Matter
Understanding your suppliers is key to a successful partnership. The right inquiries can reveal their reliability, quality standards, and flexibility, allowing you to feel comfortable and confident in your choices.
Podcast, Blog & Newsletter

START, SCALE, SUCCEED PODCAST
Practical and inspiring advice from entrepreneurs and experts.
Sharing the stories of retail entrepreneurs and the advice of experts with their tactics and tips for your small business.

The buyer and retail coach blog
Retail Strategy & Advice
Read my latest insight and tips into the world of retail and e-commerce to help you in your product business

THE STEP NEWSLETTER
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Courses, Programmes & workshops
Coming soon....
Big news! workshops and courses are coming soon!
These workshops will be packed with the knowledge and skills you need to navigate today’s retail landscape with confidence. From product sourcing to pricing strategies, courses will cover what you need to know.
Whether you’re a start up looking to build a foundation or an established brand looking to innovate and grow the workshops will give you the tools and strategies to level up your retail.
Watch this space for more info including dates, topics and registration details. Sign up to the newsletter to be the first to hear about them
