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Want to start and scale your product business?

Do you want to start your product brand in 2022 

Take the stress out of starting a brand with this online 10 week Live Course full of everything you need to know and that no matter how hard try you won’t find it on google. 

My guest experts and I  will help you start and scale your product business with confidence, clarity & structure.


Nicole Higgins - The Buyer and Retail Coach

Want to start and scale your product business?

Do you want to start your product  brand in 2022 

Take the stress out of starting a brand with this online 10 week Live Course full of everything you need to know and that no matter how hard try you won’t find it on google. 

My guest experts and I  will help you start and scale your product business with confidence, clarity & structure. 

How to start scale and succeed with your product business in 2022

This live  course goes through all the steps you need to start your business and to scale it with clear steps, workbooks and templates on how to do this,

It’s time to stop thinking, scrolling, googling and start doing.

If not now then when?

When the kids are older?

When you have more money?

More time?

You know there is never a perfect time.

However, with this course, you will make the best use of your time and catapult you on your journey to starting and scaling your business with my support.

In 10 weeks I’ll take through the programme with Live sessions an implementation week and voxer support (‘It’s like having me in your back pocket)   so that there is plenty of time for you to think about your business, your customers, your products and avoid overwhelm and keep moving forwards towards your goals

You want to start your own product business but don’t know how?

There is not a course out there that covers all the elements of setting up your brand from sourcing suppliers & building a range to Instagram, PR, marketing  and the legal basics that you need to know and that’s only some of what this course covers.

After completing this course, you’ll feel confident and clear and have all the steps needed to develop, brand, manufacture, launch, promote, and market your own product business.

And as the course runs over 10 weeks you will have plenty of time to ask me questions during the sessions, and also on the voxer support days and in the private facebook group.

I’ve spent 18 years working in buying, developing products across multiple categories from lingerie & Nightwear, footwear & accessories, homewares, fashion & health & beauty so weathers its bras, bags, candles, kidswear or cosmetics, I can help you.

I’ll go through branded, own brand, wholesale, made to order options, suppliers, selling, instagram literally everything you need.

Once you’ve joined I’ll be checking in before we start to understand what product area you are interested in so that I can offer specific examples of what you may need during sessions.

This course will be your go-to with workbooks, checklists and a roadmap that you can refer to whenever you need,  not just whilst you are doing the course but at any point you need to refer back to them in the future.

The sessions are Live and will be recorded for you to watch and listen to again if you need to.

There will be actions for you to complete after each session so that you keep moving forward one step at a time. There will also be a private supportive Facebook group for those that sign up to the Start, Scale Succeed course.

So I want to ask you have you ever thought of any of the below?

Does this sound like you?


You’ve been dreaming of leaving your corporate job and starting your business that you have been thinking about for years.


You want to create a product business so that you can live and work on your terms and balance it around your family.


You’ve spent hours on google but you are getting overwhelmed with all the information and don’t know how to start or which route to follow.


You’ve tried to start a business on the side but you are a bit stuck and need guidance and support


You have the ideas and you may have even found a manufacturer but what do you do now!


You don’t know if you can do this, don’t you need to have experience to start a brand (the answer is no BTW)


You don’t feel confident about it, and you are not sure who would buy your products and if you would sell any!!


You’d love to create a brand and a business that one day you’ll see on in (insert your favourite department store here!)


You already have a product business but you want to increase your profit margins and start selling your own brand

Now imagine this

✔ You’ve done it you have taken that first step to setting up your brand you have a clear roadmap and checklists of what you need to do and you are working through it.

✔ You now work for yourself and have more freedom to live and plan your life how you want

✔ You are so passionate about what you are doing that you can’t believe you didn’t do it sooner

✔ You are so secure and confident about your brand and your business (attendees went from a 3/10 to a 9/10 when it came to being confident in their knowledge and next steps they needed to take)

✔ You’ve got all your basics covered and more, you actually know what you are doing and what you need to do and have a logical plan in place and understand what you need to do

✔ You’ve turned your side hustle into a successful business,

✔ You have a community that you can turn to whenever you need support & advice

✔ Your idea is now a REALITY!!

✔ Your business is a success and you are having meetings with retailers about stocking your brand!!

It can all happen you just need to take that first step, now is your time. 




Now I mentioned Guest Experts and I have 4 amazing women that will be joining the sessions Live and you will have time to ask them questions too!

Check them out!!!


Vee Roberts, Insight 2 Marketing 

Vee started her business on just £100, after spending all of her redundancy money.

Vee Roberts is a well sought after speaker and consultant for brand and marketing. A multi award winning mumpreneur of 4 (youngest child aged 7) she has a reputation for getting results and supports business owners with strategy and integrated campaign plans. Vee will be talking through the must haves for marketing when you are starting out. 



Fiona Minett, Boss your PR 

Fiona is a PR coach and expert with over 10 years experience in PR and that includes running her own agency.

She has worked with VOGUE, ELLE, The Times, The Guardian, Ideal Home and is an Enterprise Nation Top 5 PR Adviser.


Babs Jamieson, Jamieson  Law

​​Babs is qualified in England, Scotland, Ireland, New York and California, and advises on a wide range of corporate and commercial law matters.

Babs believes that all legal advice should be easy to understand, straightforward and easy to apply.


Kat Rose, Sharp Fox Social 

Kat Rose from Sharp Fox Social is an Instagram expert particularly focused on  small businesses and helping them grow.

Isn’t that amazing? And now for the detail…

It’s 10 weeks in total but that includes 1 week implementation over Easter  for you to review where you are, what you’ve learnt you will still have voxer support during that week.

(If you are not sure what Voxer is it’s similar to whats app where we can contact each other one set day week for you to ask any questions directly to me and I will feedback that day)

Week 1

21st March 

Exploring your big idea 

Live session

Exploring your big idea 

Discovering your purpose

Understanding who  is your customer,

how you find them and what to ask them

Competitor & Market research 

Q&A during session

Workbook & templates & How to videos

Voxer support Day


Week 2

28th March 

Creating your branding & brand identity 

Monday Live Session

Exploring brand values 

Creating your brand mood board From Fonts/ colour palettes and the look and feel of the brand

Ensuring your brand is aligned with your ideal customer and where you want to position your brand

Q&A during session

Workbooks & resources

Voxer Support Day

Week 3

4th April

Sourcing & Manufacture

Monday Live Session

Focusing on your supply base what you need,

where to find suppliers what to ask them,

What type of supplier/manufacturer or brand is right for your business

Understanding pricing & quantities you may need 

Q&A during session

Access to my contacts from 18 years in the industry.

Voxer Support Day


Week 4

11th April

Growing your brand on Instagram with Kat Rose

Monday Live Session Joined by Instagram Expert, Kat Rose to help you start & grow your brand on Instagram

What’s working now

The must haves for instagram 

How to engage your audience

Creating the perfect bio

Hashtag Checklist

Q&A during session

Voxer Support Day

Week 5

18th April

Implementation Week

This is your opportunity to review all the material,

Go over anything that you have missed and get together any additional questions you may have for me.

You will still have voxer support Day through the implementation week along with challenges to help you stay accountable

Nicole Higgins - The Buyer and Retail Coach

Week 6

25th April

Pitching you & your business to the Press with Fiona Minett

Monday Live session 

Joined by Guest Expert Fiona Minett Boss your PR Expert

Get you and your business PR ready, Everything you need to have in place to approach journalists and to pitch


Workbook  & templates included

Voxer support Day

Week 7

2nd May

Building your range 

Monday Live session

What makes a good range /collection

Creating a pricing structure for your range

Wholesale pricing

Ensuring collections/ranges are right for your customer

Creating a profitable range – looking at margins and costings

Spreadsheets to support you with costings and margins


Voxer Support Day

Week 8

9th May 

Getting all your legals in place for your business 

Monday Live session

Joined by Guest legal expert Babs Jamieson

Making sure you and your business are protected.

Understand what legal basics you need to have in place from trademarking to insurance.  Q&A with Babs during the session. Workbook & Downloads for reference

Voxer Support Day

Week 9

16th May 

Marketing your brand with Vee Roberts 

Monday Live session 

Joined by award winning  Guest Expert Vee Roberts 

The must have’s for you to market your brand successfully.

Workbook & Q&A included in the session

Voxer Support Day

Week 10

23rd May

Final week – Launching your brand 

Monday Live Session

Steps to help you launch your brand with success.

Selling to your customer

Influencer marketing

Launch checklist

Q&A during session

Voxer support Day

Feedback from previous attendees 

Megan had looked at starting a brand before but got a bit lost and was about to give up…

“When I signed up to the course I had been banging my head against a wall for 12 months, trying to get my product business off the ground. I was at a dead end on manufacturing opportunities, my budget was dwindling and confidence was really low. I signed up for support and experience from Nicole as I make one last push to develop my product and launch. I’m walking away with a clear idea of what I can do, how I’ll do it, why it’s special and the certainty that I will make this happen. I can’t recommend it enough.”

Michelle wants to start a branded product business focusing on children’s products…

“I recently completed the start scale succeed course with Nicole. As someone with no background in retail I found the course extremely helpful in explaining the process of setting up a retail business from the ground up. I have always dreamt of setting up my own business however I never felt confident enough to take that first step. Having completed the course that dream seems much more achievable and I am excited to get working on launching my business! I’d highly recommend this course to anyone who would like to set up their own retail business whatever stage of the journey you are on.”

Natalie has a successful branded business already and wanted to add her own brand products to fill a gap she noticed in the market and to increase her profit margins… 

“Thank you so much, the content was spot on, I got so much from it and I have really enjoyed it. You’re extremely knowledgeable and a great teacher”


“Nicole gave me Focus and also belief in myself and my project in that I had something commercially viable. She really helped shape my product range now and into the future. Nicole helped me with all of the detail around product development and social media marketing. As a start up I am going to be doing everything myself Nicole is a huge support and really helped me to hold myself accountable.”

Anne Marie Sharkey, Founder Little Cove kids

“Working with Nicole has been great, she’s so professional and knowledgable that I was able to learn so much about sourcing and planning that I didn’t know before.”


Lucy Haslam

Founder , Acorn & Pip

“Nicole is dynamic & direct and has shown so much passion for our products. She is full of creative ideas and has been instrumental in developing our product strategy”


Loretta Milan

Founder , Original life co Stationary

“Working with Nicole has been invaluable for me and my new business. Her expertise and knowledge is second to none. Nicole is very easy to work with and her experience in retail shines through. Her advise is very informative and you can easily see the vast business experience Nicole has. Getting my product to market is currently my biggest challenge and Nicole had some great strategies which I am now implementing. I am very grateful to Nicole and will definitely be working with her again.”


Sharon Matthews, Founder, Willow & Green interiors

Nicole Higgins - The Buyer and Retail Coach

Hi I’m Nicole

I’m a global retail & buying expert and I’m absolutely obsessed with helping you and your business achieve your full potential, giving you knowledge and confidence by sharing my experience and expertise of 18 years working as a buyer in retail for brands such as Debenhams, Marks & Spencers, Primark, George, Warehouse.

I’ve worked on several product categories fashion, homewares, kids, footwear & accessories, Lingerie and I set up the Health & Beauty department at Primark.
My promise to you, Together we have got this, I work with you so that you have the knowledge, confidence and clarity to continue on your business journey.

After being in the industry and working 1:1 with clients I know what tools you need to help you start and grow.

“One of the best investments I’ve made in my business was to work with Nicole. I’m delighted that I found her, she is a gem! She helped with many aspects of the business from branding to range building and dealing with retailers. It was like having an expert in my back pocket with accountability to reach my goals. I feel empowered and proud to launch my business knowing that she has given me the tools, support and expertise to make my dream a reality.”


Anne Marie Boyhan, Founder The Sleep Care co

“Nicole is a fountain of knowledge when it comes to retail. I needed that independent view point from someone who had more knowledge than I had to take a deep dive in to my business and help make a growth plan. Being a business owner its easy to loose direction. Having someone to help get you back on track was invaluable”

Annie Richmond

Founder , BBCO headwear

“Her passion, energy and product knowledge is outstanding, she is always full of innovative ideas and has taught me so many new skills”




Sharleen Collins

Founder , Sharleen Collins

Her insight into what customers wanted helped drive cocoa brown products that went on to become great successes. She is dynamic, motivational and is a great ally to have. “






Marissa Carter

Founder , Carter Beauty Cosmetics & Cocoa Brown


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Join the start scale succeed 12 week programme now


The guest experts  – £1800
Personal Feedback from me on your business at certain milestones – £700
Weekly Voxer support over 10 weeks – £750
Live teaching each week – £2250
Community of like-minded product businesses – PRICELESS

Total Value: £5550

what you pay £1227


That’s ok, book in a call with me here and let’s chat about it.

You have questions. I have answers.

If you have any questions then send me a DM on IG here or book a call here, or take a look at the FAQ below.

What is it?

A 10 week programme,  starting the 21st March and running until 23 May (with 1 week implemenation over Easter ) where there will be no live session

Each week has a live session Monday at 7.30pm  held by me or a guest expert covering all aspects that you need in your business. Everything will be uploaded to a dedicated members website so don’t worry if you miss a session you can catch up in your own time.  

Who is the course for?

Anyone who wants to start a product business branded or own brand in any category and those who have already started but are feeling lost and need direction and support.

Who are the guest experts ?

Vee Roberts – Marketing expert

Babs Jamieson legal expert 

Fiona Minett – Pr expert 

Kat Rose- Instagram expert

What do I need ?

Just enthusiasm to learn and commit the time to yourself and your business oh and a notebook & Pen.

Will there be workbooks to follow?

Yes there will be workbooks for you to follow where needed  and templates  where needed. 

Where will it be?

Its held on zoom for the live sessions  and you can access everything in a special dedicated members site.

How much time will the course take ?

The sessions on Monday will be an hour. The time spent on your business is up to you and you can work it around your existing commitments.

What will I learn?

It really covers everything you need to get your started and focused on your business I’ve listed again all the modules and detail for you here

What if I can’t make the LIVE calls?

Don’t worry these will be recorded and also there is private facebook group so I or a member of the group will be able to answer a question you post in there just put #asknicole before the questions.

What if I want to work with you 1:1 as well?

Yes of course that’s possible For the people that attend the course they can book a power hour at £197 that’s only currently available to those on the course.

Or a 90 minute strategy session at £450 or a strategy day at £1227.



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