Product Launch Pad
We start with a 1.5hr recorded zoom session to explore your ideas and assess what stage you are at to form a vision and strategy. This is followed by monthly coaching calls where we finesse that strategy and so much more.
WE GO THROUGH EVERYTHING YOU NEED TO GET YOUR PRODUCT BUSINESS STARTED
We start with an initial 1.5hr zoom session to discuss your brand and your vision and your customer. We will lay the ground work for some key action points to get you started and then we will put together a road map for your business and the steps you need to take along the way. You will be given some work to do before the call to help you get clear on this.
We will have monthly 1hr video calls to hold you accountable and work on the road map to make sure everything that needs to happen does so that you can launch your product/brand.
✓ Video Recordings of our zoom calls that you can refer back to.
✓ Voxer support Monday – Friday – like me in your back pocket when you just want to ask the quick question or need an opinion (a voice note app)
✓ Tasks collated in Asana programme to keep you accountable (an online project management tool)
✓ Updated notes from me on our sessions and action plans following our calls saved in a google drive
Some of the areas that we cover:
✓ Branding & ideal customer profile
✓ Sourcing & development – I can help you find the right manufacturer for your price point and your products
✓ Working with you depending on what your needs are from sourcing, pricing plans, range building, product selections
✓ A critical path that maps out your year and when new ranges and new products should be launched – which can also be linked to marketing and creative
✓ Looking at the mix of your product offer to make sure that it suits your ideal customer
✓ Reviewing your costing structure to ensure that you are offering what you need for your market and also that you are being profitable.
✓ Sales sheets that help you map out your monthly sales targets and budgets.
✓ Range plan templates
✓ Retail Maths checklist to make sure you are building a profitable range
✓ Looking at your business model to ensure you are set up for success
✓ How to pitch to retail buyers when you are ready to do that.
✓ How to work with influencers
✓ Introductions to industry professionals to help you launch successfully, pattern cutters, designers etc.
✓ Business model Canvas template for you to work on for us to work through together to ensure you are set up for success
✓ Working with you on product & market research & Trend analysis
✓ Tech pack & manufacture advice
✓ Access to my contacts and knowledge from over 18 years in the industry.
✓ Business plan assistance if you need this to get investment
£3500 payment plans available.
WHY ME, WHY NOW?
Working with me, Nicole, The Buyer and Retail Coach is perfect for you now if......
- You are ready to step up and commit to your idea and to yourself but you need support along the way to help you make it a reality.
- You are ready to stop dreaming and start doing to create the life that you want.
- You want to scale your product business and establish yourself so that you reach your next stage of success.
- You don't have the time to trawl through numerous business books and listen to loads of podcasts on how to launch a brand or what to do and what not to do in business.
- You don't want to hand over your profits to an investor but you need the business & industry knowledge that they would bring.
- You need an ally, someone that is there with you every step of the way cheering you on.
- You are overwhelmed with all your product ideas and you need to focus.
- You know things could be better.
Together we've got this! I'm obsessed with empowering you with the knowledge and confidence to help make your business a success. Let me and my 18 years of experience help you navigate the way to your ideal reality.
DON’T JUST TAKE MY WORD FOR IT
Case study
“Nicole helped standardise our Home Fragrance range and introduce new products which drove additional sales. Through her contacts and knowledge we were able to provide a better product to our customer and make a plan for scheduled launches over a six month period”
Nicole is passionate, creative and knows her stuff when it comes to products, customers and business. I first met Nicole when we launched Cocoa Brown into Primark in 2013 a few months after I started the business. Her insight into what the customer wanted helped drive new development for CB products that then went on to become great successes. She is dynamic, motivational and strategic with an entrepreneurial spirit and is a great ally to have on your side