If you have a great idea and don’t know what steps and actions to take to make your idea a reality.

I have created packages that take you through all the steps and timelines to bring your product to market.

Do you work really hard but you’re not making enough profits, I can work with you  on your costings, sourcing  and price positioning so that you have a viable business.

Do you want to approach buyers in retail but are not sure how to do it. As I have been buyer for 18 years I know what they are looking for  I can take you through tips and tools to get your product in front of buyers and to increase your chances of getting orders. I can help you with industry jargon so that you are speaking their language.

You have everything in place but a supplier, I can help you find manufacturers and give you the knowledge to ask that right questions so that you find the right fit.

Not sure about what is going to be on trend in 6 months time. I attend several trade shows throughout the year collating this information.

Are you confused about your customer profile? We can work on mapping out your customer persona so that you are clear on who your brand is talking to and where to find them.

You need expertise to help you with your strategy & vision for your business. I can offer an objective commercial view to help give you more clarity on how to move forward.



An expert, straight talking honest approach. 

A trusted ally who wants you to succeed. 

My 18 years experience working with you to make your business a success.

Helping you see the blind spots of the business. 

Confidence in the decisions that you are making for your business and your brand.


Working with me, Nicole, The Buyer and Retail Coach is perfect for you now if......

  • You are ready to step up and commit to your idea and to yourself but you need support along the way to help you make it a reality.
  • You are ready to stop dreaming and start doing to create the life that you want.
  • You want to scale your product business and establish yourself so that you reach your next stage of success.
  • You don't have the time to trawl through numerous business books and listen to loads of podcasts on how to launch a brand or what to do and what not to do in business.
  • You don't want to hand over your profits to an investor but you need the business & industry knowledge that they would bring.
  • You need an ally, someone that is there with you every step of the way cheering you on.
  • You are overwhelmed with all your product ideas and you need to focus.
  • You know things could be better.

Together we've got this! I'm obsessed with empowering you with the knowledge and confidence to help make your business a success. Let me and my 18 years of experience help you navigate the way to your ideal reality.



This is a session that can be used at any stage of your business, when you need more focus and clarity and what to do next to help realise your goals or at the start of your product journey and what you need to do to get you on the right track.

We go deep on your business.


Are you ready to take those ideas and make them real?

Are you ready to grow your business? 

We start off with bespoke in-depth pre coaching questionnaire & prep work that I will email to you to work on.


Have you always had a dream of being your own boss and having your own business, but you are not really sure where to start? 

This is an end to end solution to help you bring your product to market. I work with you to make the dream a reality and help set you up for success.

VIP 1:1 strategy Day

This package can fast track your business, gets you focused and gives you the clarity that you need

We spend the day together working on and strategising your business


I hired Nicole as a retail coach and advisor to help me get a more strategic view on my childrens’ footwear in terms of business growth and future product development. After having a free discovery call with Nicole I knew from her wealth of experience in retail she could definitely help me build a solid business strategy. Nicole uses a very collaborative approach and provides templates to help you identify the areas of your business that need improvement even if you didn’t know it! After Nicole’s sessions I feel more confident as a business owner and I have a plan and vision of what I need to do to make my business a success. I’d definitely recommend using Nicole The Buyer Retail Coach.

Aine McGurk

Dainty Bear , Children Fashion Brand

I worked with Nicole during her time in Primark beauty she had vision and long term strategies built in to her DNA, she accessed product projects, both scope and efficiencies and brought them  to reality quickly.

Majella Tompkins

Senior Commercial Manager, L'Oreal

I had the good fortune of working with Nicole for several years and she is a person who stands out to me as a powerhouse of positive energy and resilience.

No challenge is too big for Nicole. She has the unique ability to think strategically and to act tactically and operationally, while always putting her team first.

Nicole has great vision, market understanding and commercial acumen enabling her to identify and act upon opportunities, thereby driving top and bottom line.

She is a collaborative business partner and I would welcome the opportunity to work with her again

Caren Brown

Head of Buying & Planning, Diesel

Nicole worked for me on footwear and then went on to set up the ps beauty brand at Primark. Her passion for product is outstanding, she is always full of new innovative ideas. Nicole is someone you can rely on to get the job done truly inspirational in anything she does .

Angela Bannerman

Ladies Buying Director, Primark

Nicole is a massive driving force behind me and my brand she has being working with me for the past year and a half on so many different projects.

Her passion, energy, products, knowledge and drive is outstanding she is always full of innovative ideas.

Nicole has taught me so many new skills I am forever grateful for everything she has taught me such great support and an amazing friend.

I can’t recommend Nicole if you want your business to grow look no further her work speaks for itself.

Sharleen Collins

Entrepreneur, Make up Artist, Owner , Sharleen Collins Cosmetics

 Nicole is thorough, professional, inspired and an absolute pleasure to deal with. In four days she wrapped up a diverse project, organised information in a focused and clear manner.

Communication was swift and to the point but detailed, giving us the tools and concepts to move forward confidently. I look forward to working with her again.

Megan Potgieter

Head of Buying, PnP Clothing South Africa


Contact me or book a discovery call